Michelin - Motorsport website design
Brief
To create a site for Michelin which combined their exisiting Motorsport content and to provide a tool which users could engage with and would keep them coming back to the site. For this tool, a dashboard area was created where users could input data about their tyres and they would be given a rough estimate of how much fuel had been saved and how long the tyres had left. Loyalty points would be accrued by the user which could be redeemed for money off coupons or tickets to some of the races in order to encourage users to visit the site on a regular basis.
Role
Concept and design
Sammi Lloyd
